MARKETING
**Please note that the Artist Development, Marketing and Sound Recording components are closed for the fiscal year (ending March 31, 2024). Updated guidelines and application forms for projects taking place between April 1, 2024 and March 31, 2025 will be available in March.
OBJECTIVE
Assist New Brunswick artists, industry professionals and music businesses with the marketing & promotion of music-related content, services and projects.
LEVEL OF INVESTMENT
A maximum of $4,000 per application
EXAMPLES OF ELIGIBLE PROJECTS
- Marketing plan development (by/with a consultant);
- Marketing and promotion of a tour or showcase;
- Marketing and promotion of a Sound Recording. Expenses must be incurred within 18 months from the recording’s release date.
- Social media campaigns;
- Video production;
- Projects developed through digital means or platforms (co-writing, consulting, post-production, website development, branding, etc.);
- Projects meant for digital delivery (marketing campaigns, advertising, Electronic Press Kit (EPK) development, etc.);
Marketing activities for Showcase, Live Performance, and Professional Development + Business Travel are not eligible in this component. Please apply under their respective components.
DEADLINES
April 17, 2023 | 6 PM ASTJune 14, 2023 | 6 PM ASTOctober 4, 2023| 6 PM AST
Decisions regarding the application will be communicated a maximum of six (6) weeks after the deadline.